Social media marketing, will it deliver results for my business? It’s clear that social
media has grown dramatically over the last few years and that with more than 800
million active users, the number of Facebook users is easily more than twice the size of
the entire population of the United States! Its growth has been astronomical and today,
millions of people are posting more personal and business information online than ever
before. It’s happening at lightning speed with thousands of posts, tweets and uploads
occurring every hour. Recent research conducted by the Australian Interactive Media
Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10)
indicates, that “62% of Australian Internet users use a variety of social media sites, with
many visiting every day and most at least a few times a week.” It’s no surprise that with
the millions of prospective customers from all over the world using these sites, every
day, that so many businesses have decided to include social media marketing into their
marketing mix. However it also important to get an understanding of how these sites
are being used and what’s involved in maintaining or resourcing your business presence
on these sites. Your online footprint can stick around for a long time so don’t
underestimate how this can affect the perception of your brand in the market place.
Spend some time upfront thinking about whether social media is right for your
business.
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